- I'm also known as:
- Design Manager
Working worldwide for: LVMH, GE Vernova, adidas, Ravensburger, BMG, PVH
My Works
Client
July 2023 - Present
Worked in wine & spirit sector, I played a key role in numerous projects, conducting extensive user research, designing for affluent users, evaluating design with users to ensure user experience and drive engagement for e-commerce solutions.
March 2023 - Present
I led the design of digital solutions for smart factories, built a team from scratch, provided training, developed client design strategies, and oversaw the creation of design systems.
Client
March 2023 - Present
As a design consultant, I assisted the internal UX team with a range of activities: designing enterprise applications, conducting stakeholder interviews and study analyses, organizing UX workshops, and performing heuristic evaluations of existing applications.
And many more...



















Research & Publications
Environmental impact of video streaming from users’ perspectives.
Selected for Best Paper Award. International Conference on Applied Human Factors and Ergonomics, France, 2024.
VIEW PUBLICATIONBlockchain-powered Digital Ownership from Users’ Perspectives”.
International Conference on Applied Human Factors and Ergonomics, USA, 2022. Qualitative User Research.
VIEW PUBLICATIONApplying User-centered Design to Identify Design Implications for Blockchain-powered Digital Ownership Solutions in Visual Art
Master Thesis. Conducted a 3-phase study to investigate barriers for adoption, artists' needs and expectations for a blockchain solution in digital art ownership. Achieved highest grade for the thesis.
Human-Robot Interaction: Domestic Robot in Home Organization
Interviewed 12 participants from diverse demographic backgrounds to investigate the acceptance of robots taking over organizational tasks in a housing environment.
Application of Blockchain Technology in Intellectual Property Protection and Ownership Transfer. “The best of Information Technology” award.
FPT University Research Conference 2018. A technical research conducted as a part of my bachelor thesis.
Conduct Research with Assistance of AI (working title). 2024
Qualitative Research. (In Progress)
For any collaboration opportunities, please contact me at:
nhidtt9@gmail.com